Photography Guide

Discover how to take great photos to improve your chances of selling.

CAN54.appren.299 8011c048f3a04b649dfafbe0bcdc59ecWhen you sell your fashion online, photos are vitally important to your success. Without a physical item to touch and look at, your customers rely on your pictures as their tactile experience. Nothing will turn away a customer faster than a blurry photo with inscrutable details. Luckily, there are many solutions to this common frustration that can help you achieve a sharp, crisp, and alluring photo.

Luckily, taking great photos is a skill that you can learn! If you look at the early sold items of many sellers with wonderful pictures, you’ll. We hope this column helps you on your photo-improvement journey! Make sure to go slowly while reworking your photos; try re-doing just a few per week. Take a lot of photos of an item as you learn. This helps you to figure out what works and what doesn’t, and it also gives you a lot of photos to choose from. You’ll find that you’ll get better and better as the weeks go by. Once you’re taking gorgeous photos, then go back and re-do the rest of the photos in your shop if necessary.



Your portrait product images should have the minimum dimensions of: 870 x 1262 pixels.
You can have extra product images aside from your main ‘hero’ shot – these images have the same dimensions, but can include close-up and studio shots to better show-off the detail your item.

Extra image requirements for Boutique Sellers: The minimum dimensions of your landscape image for your boutique homepage are: 980 x 200px.

Make sure that this photo represents your boutique and brand – a strong image with just your brand logo will make the most impact.

Please note: you must keep your header image clear of text (aside from your logo).

The minimum dimensions of the logo you can upload to your boutique homepage are: 200px × 200px.


You can shoot your items in natural daylight on a person, laid flat or hanging.
Do: You can take your photos either inside or outside, just so long as it’s in natural daylight.
Don’t: Try not to take photos at night, or use bright flash photography.

Do: Do show a close up of the jewellery being worn.
Don’t: Don’t shoot the item flat, or laid out on a table.

Do: Do make sure your photos are clear and it’s easy to see what’s being sold.
Don’t: Don’t use blurry images.

Do: Do take photos of your receipts and original tags.
Do: Do take a photo of the item’s certificate of authenticity (if you have it).


The first and the most important thing you can do to help your product photography is to read the camera manual. Boring, I know, but it’s worth it, as you need to know what your camera will and won’t do. There are lots of settings and terms, which can be confusing, but your manual will help with this. Visit the website of the manufacturer and also YouTube, as many manufacturers and photographers offer free online tutorials.


Problems with colour are almost always the result of an incorrect exposure or white balance setting.


To fix over or under-exposure you need to experiment with the features that your camera offers. Step away from the “automatic” setting! If your camera allows, the features you will need to use to manually alter exposure levels are shutter speed, depth of field/aperture, and ISO — these are the three elements that make up exposure. If your camera doesn’t allow for manual setting adjustment, then you can still try the other automatic settings, such as landscape, macro, etc. Also look for a feature called “exposure compensation,” as this will allow you to tell the camera to expose more or less than it normally would.

As a general rule, we suggest placing your product in a well-lit area, such as under a window or outside, and aim to shoot it using only natural light. This means turning off the flash and other lights, which is the best way to achieve a photograph that shows the true colour of your product.

Flash is great for product lighting, but small flashes (those on most digital compact cameras) can cause harsh shadows.


White balance is the balance between cool and warm light color temperature captured by your camera’s sensors. Color temperature describes the spectrum of light. Not all digital cameras offer white balance customization, but most offer preset white balance settings that match commonly used light sources. Use your camera’s manual to locate the white balance function. The icon usually looks like a little lightbulb. Select it and you should see several presets from which to choose. You may also see an icon “AWB” which stands for auto white balance, which is the default setting.

If your camera has a custom white balance setting, take advantage of it! Select the “custom” option icon and place a white piece of paper or cloth in the scene. Aim the camera so that the entire frame is filled with the white object. Press the “set” or “enter” button on your camera. The camera reads the white object and uses the data from it to set a custom white balance for your composition. Now you can continue to photograph your items.


Hope this section helps you click excellent Photos of your items.

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